Nature’s Classroom
A new experience for national parks education
Overview
Problem
Part of the National Park Service'’s mission is to spread awareness of and cherish the history of the parks. In order to do so, they provide educators resources to teach students about our parks. However the experience of finding that educational content is cumbersome.
Goal
Create a new experience for educators to find & compare resources to teach about our national parks; encouraging education of our parks.
Team & Timeline
Brittany Jain, Liz Delaney. 6-weeks
RESEARCH
Proto-Persona
Meet, Amelia. A dedicated teacher who needs an easy way to find lesson plans on national parks because she is passionate about the environment and determined to teach her students about our National Parks.
User Journey
The Scenario: As a middle school science teacher in Portland, Oregon & advocate for environmental education, Amelia is interested finding resources that highlight the importance of national parks and conservation efforts. She goes to the National Parks website to find educational resources, ends up searching for a Lewis & Clark lesson plan and nearby hiking trail information.
Competitive Analysis
My analysis of competitor websites revealed common challenges: difficulties with search, navigation, and content organization. While it showed the NPS website wasn’t alone in struggling with these challenges, it highlighted the need for an improved user experience across the industry.
Pain Points
Finally, my project partner & I conducted six usability tests on the National Parks Service website. We again found that users struggled with inaccurate search results, navigation challenges, and a lack of content organization. With all of our research pointing to the same pain points, we knew it was important for the designs we created to really improve the experience in these key areas.
Problem Statement
How might we establish an effective system that easily allows & promotes educators to teach about National Parks?
STRATEGY
Events
January 15
Venue
New York, NY
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Make it
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Introduce your brand
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.